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Application process for Fáilte Ireland’s National Festivals and Participative Events Programme 2017 is now open.

 

Festivals and events have been identified as being an important component of the Irish tourism product offering. Festivals provide opportunities to showcase culture, people and places, thereby greatly improving the visitor experience of Ireland. They also help improve the distribution of tourism revenue around the country. Consequently, Fáilte Ireland provides considerable support to festivals, investing €3.5m in 246 festivals in 2016.

About the 2017 Programme

Recent performance of overseas markets has been encouraging. As we look towards the future it's important that we build on recent momentum to drive growth internationally. A key objective is to build sustainable international sales, driving accelerated growth from key overseas markets. A new approach to identifying and defining best prospects for growth has been put in place, focusing on:

  • Consumer segmentation (culturally curious, social energisers, great escapers);
  • Focus on visitor experiences (vibe of the city, living historical stories, connecting with people of Ireland, awakening the senses, getting active in nature);
  • Clearly defined programme areas (Dublin, Wild Atlantic Way, Ireland's Ancient East).

Fáilte Ireland will increasingly focus its supports on festivals and participative events that take place outside of the peak and shoulder season i.e. outside of the months of June to September. To achieve this, the minimum bednights threshold has ben revised. Full details ar available at FESTIVAL 2017>>