where business moves faster
Almost 800 years ago, Anglo-Norman settlers chose Kilkenny to build a prosperous merchant trading town and Kilkenny City subsequently  became Ireland’s capital for a period in the 17th century. This outward-looking spirit of global enterprise, combined with a culture of success, has created a highly entrepreneurial outlook which is reflected in the array of international and indigenous success stories emanating from Kilkenny. 
The South East Region consists of counties Waterford, Wexford, Carlow, Kilkenny and Tipperary. Kilkenny is centrally located within, and an integral part of, the South East region and is easily within range of the greater Dublin area and has access to over 498,000 people within a 60 KM radius. 
There are significant overseas companies operating in the South East Region employing over 12,000 people. Pharmaceutical and Medical Technologies is the largest sector through long established companies such as GlaxoSmithkline, Genzyme and Merck Sharp & Dohme. Globally Traded Business is the second largest sector with companies such as Honeywell, Braun and ABS Pumps.  
Kilkenny is a leading player in the financial and business services sectors with companies such as, Banking 365, Vhi Healthcare and State Street International locating strategic operations here. Kilkenny boasts excellent indigneous industry in the craft, food and drink sectors having companies such as Glanbia PLC, Diageo Ireland, Smartyply Europe Ltd and master crafts artisans in Nicholas Mosse Pottery Ltd, Jerpoint Glass and Chesneau Leather. The region also offers world-class commercial facilities in terms of  retail, tourism and leisure.
Third Level education in the South East Region is strongly represented with Waterford Institute of Technology, Institute of Technology Carlow and Tipperary Institute providing excellent under and post-graduate programmes while Kilkenny City is home to NUI Maynooth's Kilkenny campus. A dynamic regional innovation ecosystem powers the indigenous businesses and multinationals who have chosen to locate here. 
Business location decisions have traditionally been determined by factors such as cost and market access  but quality of life is increasingly becoming an important factor. Knowledge–based businesses in particular are sensitive to “push factors” such as efficient transportation, high quality of life and excellent education systems which can be more effective in attracting businesses than financial incentives. Kilkenny offers these push factors and more (1).  
(1) IBM Global Business Services 2010: Smarter Cities for Smarter Growth